The Shopify 'App Bloat' vs. Conversion Dilemma
Every time I optimize a theme, the marketing team installs three more 'upsell' apps that tank the INP (Interaction to Next Paint) scores. It's a never-ending cycle.
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I know exactly what you mean—this is the classic tug-of-war between performance and marketing tools. Many upsell or cross-sell apps rely on heavy third-party scripts, and every new script competes for browser resources. That’s why your INP scores drop: the page has to process more JavaScript before it can respond to clicks or taps.
One thing that helps is setting a performance budget with the marketing team https://conversionrate.store/conversion-rate-optimization-services
—basically agreeing that every new app must prove it improves revenue enough to justify the speed cost. In many cases, replacing several apps with a single optimized solution or custom implementation can keep both performance and conversions healthy.